Meta advertisements have evolved a lot in the past few years. The color psychology and word highlighting techniques may not be enough to engage people to take action. Trying new and effective strategies could only help to scale the conversions.
Try these 5 important meta-advertising tips to scale your conversions.
5 important meta-advertising tips
These are the 5 most important meta-advertising tips.
- Ad-Copies:
Ad-copies that are based on the benefits rather than just the features of the product. Everyone just boasts about their product features in their ads. But what is the use of those useless words if they doesn’t connect with the audience’s needs? Address the pain points of our target audience and speak how your product solves their problem. There are several ways doing these through copywriting. Check out my new blog : 5 effective methods to practice copywriting
- Video ads:
Video ads work better than images these days. Yes, the attention span of people is very short, but if you can hook the audience with proper strategies, the possibility of conversion will increase. Construct your video in AIDA format. Attract your viewers’ attention with the pain points. Grow their interest by showing how you solved or can solve the problem. Then tease with the benefits. Finally, call them to action right away with offers if it’s possible.
- Proper research and analysis:
Study the habits and responses of your target audience on relatable platforms. It can be from Amazon, Flipkart, or even YouTube itself. Proper research can always give you the upper hand over your competitors. Try out-of-the-box sources for research. How could you possibly stand out of the box if you and your competitors are collecting information from the same box? Find your own sources to learn more about your possible customers’ requirements, queries, and, obviously, their pain points.
- Use User Generated Contents(UGC) :
From the uncountable amount of advertisements how could you be able to stand out and make the viewer a potential customer? These are free and genuine contents that can be used to engage people and increase conversions. There are numerous benefits of UGC for marketers. Every marketers should be aware about them these days.
- Answer their queries:
As we said, don’t try to boast about your product or service features. There’s plenty of information that’s easily available on the other platforms. Try to analyze the viral videos relating to our product and find out the viral element. Trying these elements in our advertisements can enhance our possibilities of getting clients and thereby scale our profit.
Wrap up:
Ad-copies that can hook your customers with their pain points, video ads that are currently on trend, proper research and analyses of potential resources, using UGC contents, and answering the customers’ queries rather than boasting of your product features: What do you think of these ideas? Try these out and make it worth it.
check out my new blog: 8 benefits of UGC for marketers